Sep 10 2015, Written by - Dipak Patel
Communication journey: Wire to Wireless
During a discussion with one of my friends,I was left wondering how things have evolved radically for Enterprise communication, from desk landline phones to Mobile App based calling. Now, one can have features like presence, file sharing, messaging, video calling, auto attendant and much more at their disposal, anywhere.
Many enterprises still communicate in the old school way, tying employees to their desk and expect utmost efficiency.
Below are few of the issues faced by users following the old way:
- Can’t leave the desk for fear of missing calls
- Can’t take leaves or work from home
- Multiple communication channels, difficult to manage
- Difficult to know other’s availability and presence
- Difficult to communicate while traveling
Low-cost smartphone technology and data which is thriving worldwide, has turned out to be a savior here. A simple mobile app with tons of features offer Unified Communication and Collaboration solution for enterprise clients.
A study commissioned by Salesforce.com suggests that 60% of employees now use apps on mobile devices for work-related communication and nearly a quarter (21%) use dedicated department-specific business communication apps. As a result, enterprise apps boost worker productivity by more than 34%.
Enterprises are gradually prioritizing the necessity to mobilize their employees making Enterprise Mobility the new big thing.
Below are the key features that are of interest to enterprises:
Single channel of communication, be it Call, Messaging, email & Conference
No more tethering to desk all the time, freedom to roam and still work
Huge saving on incoming and outgoing calls and infrastructure
3rd Party Integration
Integration with corporate email / CRM / ERP / Accounting / Support tools
One global number to reach
Doesn’t matter if one is on leave or traveling, he is well connected and reachable
Enterprise controlled tool for all communication
BYOD (Bring Your Own Device)
Freeware app that would sync and offer most of the service
Saving on CapEx
The research major IDC has said that transport, communications, utility, media and BFSI would be key driving verticals for enterprise mobility. IDC predicts that cloud services market is expected to reach US$ 3.5 billion by 2016.Enterprise Mobility is getting widely accepted across the globe and is acting as magnet, pulling both enterprises and users with their benefits
Benefits to Enterprise
- Lowers communication cost
- Quick and easy communication
- Simplified, Unified and personalized Communication tool
- Boosts Work efficiency
- Improves customer satisfaction
Benefits to User
- Converge Communication – Managing Voice, Video, Messaging and Data on single device
- Effective and Timely communication
- Time and Cost saving
- 24 x 7 Connected and Available
- Convenience during roaming
Mahatma Gandhi said “Be the change you wish to see”, enterprises need to change the way they communicate and will definitely see constructive results. In my opinion, enterprises that have taken the initiatives to change will see significant benefits.